“You’re the Stones? Sing ‘Satisfaction.’ You’re A.P.C.? You’re good at jeans.”
That’s Jean Touitou’s, the founder of A.P.C., compelling analogy of A.P.C.’s signature piece: their jeans.
Since 1987, A.P.C. knows what works: timeless basics.
On any given French person in the 3ème arrondissement, it’s all A.P.C., all the time… actually on any French person in any arrondissement, it’s all A.P.C., all the time.