In 2011, Rag & Bone got my attention with their DIY ad campaigns. I was going through a massive Kings of Leon obsession and their Lily Aldridge campaign pulled me in. So carefree, real, and effortlessly rock ‘n’ roll.
In five years, this denim brand has become my favourite. I’ve bought seven pairs of Rag & Bone jeans. Over the years, their sizing has changed and so have some of their materials.